BLACK CHERRY
MEDIA
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Web 2.0 and Beyond
WEB 2.0 or Social Media Type Web sites
The new generation of web sites are using many
"collaborative" tools and media on many levels of
interactivity of their user group. What does this mean?
Your new website is dynamic enough to evolve with the
input of your audience. How does your business use WEB
2.0 strategies with it's new website? An initial scoping
meeting with one of our team members will direct you to
the appropriate type of web site to develop for your
market and customer. Black Cherry Media is positioned to
consult and implement all parts of Web 2.0 strategies
and all related marketing including Search Engine
Marketing and Optimization.
A Brief set of TERMS for WEB 2.0 (from Wikipedia). All
links are available for your education and initial
consulting with Black Cherry Media.
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BLOG
A blog (a contraction of the term "Web log") is
a Web site, usually maintained by an individual
with regular entries of commentary, descriptions
of events, or other material such as graphics or
video. Entries are commonly displayed in
reverse-chronological order. "Blog" can also be
used as a verb, meaning to maintain or add
content to a blog.
Many blogs provide commentary or news on a
particular subject; others function as more
personal online diaries. A typical blog combines
text, images, and links to other blogs, Web
pages, and other media related to its topic. The
ability for readers to leave comments in an
interactive format is an important part of many
blogs. Most blogs are primarily textual,
although some focus on art (artlog), photographs
(photoblog), sketches (sketchblog), videos (vlog),
music (MP3 blog), audio (podcasting), which are
part of a wider network of social media.
Micro-blogging is another type of blogging, one
which consists of blogs with very short posts.
As of December 2007, blog search engine
Technorati was tracking more than 112 million
blogs.[1] With the advent of video blogging, the
word blog has taken on an even looser meaning —
that of any bit of media wherein the subject
expresses his opinion or simply talks about
something.
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Viral
Marketing
Viral marketing and viral advertising refer to
marketing techniques that use pre-existing
social networks to produce increases in brand
awareness or to achieve other marketing
objectives (such as product sales) through
self-replicating viral processes, analogous to
the spread of pathological and computer viruses.
It can be word-of-mouth delivered or enhanced by
the network effects of the Internet.[1] Viral
marketing is a marketing phenomenon that
facilitates and encourages people to pass along
a marketing message voluntarily.[2] Viral
promotions may take the form of video clips,
interactive Flash games, advergames, ebooks,
brandable software, images, or even text
messages. The basic form of viral marketing is
not infinitely sustainable.
It is claimed that a customer tells an average
of three people about a product or service they
like, and eleven people about a product or
service which they did not like.[Viral
marketing is based on this natural human
behavior.
The goal of marketers interested in creating
successful viral marketing programs is to
identify individuals with high Social Networking
Potential (SNP) and create Viral Messages that
appeal to this segment of the population and
have a high probability of being passed along.
The term "viral marketing" is also sometimes
used pejoratively to refer to stealth marketing
campaigns[4]—the use of varied kinds of
astroturfing both online and offline to
create the impression of spontaneous word of
mouth enthusiasm.
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PODCasting
A podcast is a series of audio or video
digital-media files which is distributed over
the Internet by syndicated download, through Web
feeds, to portable media players and personal
computers. Though the same content may also be
made available by direct download or streaming,
a podcast is distinguished from other
digital-media formats by its ability to be
syndicated, subscribed to, and downloaded
automatically when new content is added.
Like the term broadcast, podcast can refer
either to the series of content itself or to the
method by which it is syndicated; the latter is
also called podcasting. The host or author of a
podcast is often called a podcaster.
The term is a portmanteau of the words "iPod"
and "broadcast",[1] the Apple iPod being the
brand of portable media player for which the
first podcasting scripts were developed (see
history of podcasting). Such scripts allow
podcasts to be automatically transferred from a
personal computer to a mobile device after they
are downloaded.[2] As more devices other than
iPods became able to synchronize with podcast
feeds, the term was redefined by some parties as
a backronym for "Personal On Demand broadCASTING".
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Social Media
Social media are primarily Internet- and
mobile-based tools for sharing and discussing
information among human beings.[1][2] The term
most often refers to activities that integrate
technology, telecommunications and social
interaction, and the construction of words,
pictures, videos and audio. This interaction,
and the manner in which information is
presented, depends on the varied perspectives
and "building" of shared meaning among
communities, as people share their stories and
experiences.
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